Power of Persuasion

Persuasion is the single most important business leadership and personal skill. Without the skill of persuasion, leaders would be unable to lead; salespeople would be unable to sell. Persuasion is the key to success in every facet of life. Most people do not understand the key elements of persuasion and fewer still apply the process.

Current neurological brain research shows how the mind reacts to logic and emotion. By integrating age-old knowledge with modern science we can help people make quick, non-analytical decisions using their own built-in shortcuts to making decisions.